It’s not unusual to hate LinkedIn. The biggest complaint of course is the endless tidal surge of e-mails and notices it vomits into your in-box, a result of LinkedIn’s strange blacksmithery wherein a CV-posting site has been hammered into a shape nobody except management consultants and listicle-writing malarkey gurus wants. What started as a competitor to Monster.com and HotJobs has mutated into a kind of business-centric Facebook, a misshapen chimera of a job site too incompetent to help users actually find a job but well placed to poke you into sending pre-scripted junk mail about work anniversaries. In that sense I hate LinkedIn as much as the next person.
But what really frustrates me is its structural prejudice against freelance and gig-oriented careers. LinkedIn is made for nine-to-fivers, for people who have regular jobs with HR departments and second interviews and responsibilities that can be reduced to bullet points and executive summaries. It’s complete shit for writers and artists and other project-based doers and makers (we’re called “creatives,” apparently). Sure, you can list articles you’ve written, only to learn LinkedIn automatically orders them by date of publication. This means that book you wrote a few years ago will be buried by all the little stuff you’ve written since, whereas you might actually want to showcase the book at the top of the column. Worse, you cannot add an image to accompany that publication, so you can’t even post, you know, the fucking cover of the fucking book you wrote. Contrast that with the Work Experience areas where clock-punchers can input all sorts of pictures and videos and presentations to describe their duties at Acme Widget.
I know freelancers who have completely deleted their LinkedIn accounts in frustration. I haven’t gone that far yet; instead, exasperated and angry, I have stripped my profile to the basics and walked away.
As an alternative, last week I established a profile on Contently, which is a marketing company that advertises access to 55,000 creatives to generate content for said marketing. I suspect the 55,000 freelancers are actually mannequins in the shop window and any real work is performed by in-house staffers, but regardless Contently does have a nice GUI for displaying freelance work. You can add URLs, edit the headlines and story descriptions, add images, and rank stories however you please. You can even upload PDF scans of print clips, which is good for me since many of my favorite clips are no longer online (and the PDFs download and display quickly too). The easiness and attractiveness of the site is definitely a rabbit-hole: I wrote more than a hundred articles for Dig and Calliope alone, all of which I could scan and upload. For now I’ve added 14 greatest hits, with more to come as I jump-start my writing career once again. Forward always.
Recently my buddy Eric and I were discussing why the culture of Instagram tends to be generally nicer and more kid-friendly than, say, Twitter. He pointed out that Twitter weighs all input, whether it’s a piece of original news or an insulting response, as equal whereas IG demands that users contribute unique content, with commentary on that content being secondary. This means it’s easy to fire off an insult on IG but it’s also easy to control and destroy it, while the process of posting an image is itself a barrier (albeit not insurmountable) to trolls and haters, who add nothing. And yet that same hierarchy of content means you would never use IG as a go-to source in a breaking-news situation as you would with Twitter.
I have no idea what good will come of making my Contently profile; there’s no networking element like most social media so it sits there, cold and isolated. But that’s all social media in a nutshell: imperfect. Facebook is 10 percent pictures of your nephews and nieces and 90 percent “I can’t believe so-and-so posted that;” Goodreads a madhouse where contact between authors and readers is resented; and Twitter a news service and public forum co-owned by a Saudi prince that likes to ban women’s rights groups. Each platform is capricious and opaque, useful in some senses and completely unreliable in others. A best-case scenario would be an assignment from Contently. But it’s probably better to expect nothing because all of the promises of social media are empty.