Switch Back

Here’s a boring update: I’ve changed the redirect for jacksonkuhl.com back to this here blog.

When I altered the redirect in February to point to my Contently profile, my goal was to help editors lay eyes on my clips; but I was also curious to see what the change did to my overall traffic. How are people discovering this blog? Do they type my name into the address bar or arrive here some other way?

As I’m not pitching a lot of editors these days — my focus has been on life, with occasional work on long-form stuff — I thought I’d switch the URL again. Turns out changing the redirect had no discernible effect on unique visitors and only slightly subtracted from overall hits. In fact, the placement of both jacksonkuhl.com and jacksonkuhl.com/blog/ on the site’s top-25 list jumped around so much that I can’t derive any meaningful insights from the chicken bones — which I suspect is the problem with most big data. The greatest takeaway is that a lot of folks arrive here via RSS so it doesn’t make any difference where I point the URL.

I’m not one of those types who endlessly scrutinizes traffic stats or wrings his hands over SEO but it’s fun nonetheless to sometimes pop open the hood and see what’s happening underneath. On a related note, I’m sure all of the Russian and Ukrainian traffic this site receives is well intentioned.

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